The Way of the Future: Marketing’s New Frontier
Marketing’s New Frontier is growing fast!
Before I came back to school I barely had an online presence, but part of my JMU experience has been discovering the world of Social Media. Social Media has become Marketing’s New Frontier and a part of everyday life for so many people. Social media has even created new terms in our everyday life that would have sounded like a foreign language 7 or 8 years ago.
People have become obsessed with likes, shares, pokes, hash tags, and tweets. Now Instagram and Pinterest have become part of everyday social media. Let’s not forget LinkedIn for your professional network. It has come to a point in our lives where people who aren’t even interested feel as though they need to have an online account just to fit in.
As I have learned in my MKTG 470 class at JMU, Social Media has opened up a whole new world to the marketing industry. It is a brand new playground for firms to reach their audience. Social Media Marketing is perhaps the most important and fastest growing segment right now, which is why its marketing’s new frontier. There are so many ways to take advantage of what’s out there.
Tips on Marketin’s New Frontier
16 Social Media Marketing Tips From the Pros is a great post that I have found that gives great advice on the many opportunities out there. Besides posting actual ads in various sites, companies can now actively engage with their consumers. They can create Facebook and twitter pages for people to follow and like and create open dialogues. You can track what other people are “liking” to quickly adapt as well.
My own cousin got a really good, well-paying job right out of college and all she does all day is talk on twitter or Facebook on the companies’ behalf. Social Media Marketing is an exciting field and I look forward to people’s opinions and comments on this post. Do you think this is marketing’s new frontier? Let me know.