Thanks to Silverback Strategies I learned a lot about PPC & SEO
Welcome to my blog about what I learned from the guest speakers from Silverback Strategies
Last Thursday, Oct. 24th, Silverback Strategies sent two JMU alumni to speak with my MKTG 470 class at JMU about how PPC (Pay Per Click) and SEO (Search Engine Optimization) work. You can find out more about Silverback Strategies from their Facebook, Twitter, or LinkedIn account.
Both of the alumni work at Silverback Strategies and they couldn’t have been more professional and informative, and I would like to give them both a big JMU thank you. Andrew Nelson is the Director of Search Marketing and Shay Meadows is a PPC Manager. They can both be reached at 1-888-434-7775.
I learned a lot, but lets focus on just a few key points. First it was interesting to learn how a company like Silverback Strategies works. They charge a management fee to their clients for their accounts rather than a commission. Each account will have a person assigned to it like Shay and they don’t just manage the ads but learn all about the clients industry to best serve their needs.
It was so interesting to learn that Google changes their search algorithm roughly 500 times per year and how vital G+ has become. G+ is very important now for marketing. Google has put a priority on searches that are associated with G+, so if you are a business and you don’t have a G+ account you are immediately putting yourself at a disadvantage.
Now when optimizing your SEO its not only keywords that are important, but having a G+ account as well so your profile will appear at the top of the search screen. It was also interesting to learn how many more keywords you can utilize under PPC vs SEO.
I always knew that firms had to pay every time we clicked on an ad which is why its called PPC, but I thought they paid for being listed as well. You truly only pay per click and the benefits are astonishing. You get market research on such a granular level. Google breaks down for you exactly how many clicks each ad got and if it resulted in a sale. You can monitor how some ads work verse others and constantly modify your approach.
This lecture definitely added to my JMU experience. I could write for days about what I learned, but I’d like to hear your thoughts too. Feel free to share your thoughts on what I shared or what you think about PPC and SEO.